"In September 2023, we began offering HydraForce products, filling a gap in Peru where the brand was previously absent. Leveraging our position as the primary supplier of insertable cartridge valves, we are uniquely positioned in the market."

Kai Rothgiesser

GENERAL MANAGER, BOSCH REXROTH PERU

March 01, 2024

Can you elaborate on the specific challenges Bosch Rexroth faced in 2023?

In 2023, Bosch Rexroth faced challenges initially but successfully navigated them, resulting in revenue growth and securing attractive projects. Despite market price pressures in Peru leading to adjustments, a positive shift occurred towards year-end, hinting at significant activity in 2024. 

At Perumin 36, we gained recognition for our innovation-focused booth, highlighting the implementation of Industry 4.0 in hydraulic teaching modules. We introduced a cost-effective sensor upgrade kit for manual technology modules applicable to various machines. 

How is Bosch Rexroth advancing its eLION portfolio in Peru?

We are currently collaborating with Peruvian manufacturers on constructing two prototypes, generating high expectations for the future of eLION. However, the adoption of eLION faces challenges in reaching certain machinery manufacturers that do not serve major miners. Despite this, we remain hopeful of announcing the system's operation during Expomina if all plans proceed as expected.

How does the acquisition of HydraForce enhance Bosch Rexroth's position in the Peruvian market?

In September 2023, we initiated marketing efforts in Peru for our HydraForce suite of products. HydraForce, the leading global manufacturer of insertable cartridge valves, has entered the Peruvian market in partnership with our company. While mounted valves are standard, the compact and insertable versions have generated significant interest across a broad market. With HydraForce's absence in the national market before this acquisition, our company is uniquely positioned to fill that gap, capitalizing on our status as the primary supplier of such valves. We will assume full responsibility for sales, replenishment, and after-sales service, establishing a solid presence in this dynamic market.

What factors led to the choice of Arequipa as the location for the new service center?

We acquired a 1,700 m2 facility in Arequipa, destined to become a modern and more extensive service center than our facilities in Lima. The inauguration is scheduled for the second half of 2024. The strategic choice of Arequipa is based on its appeal as a mining hub in Peru, offering ample space, proximity to the primary mining market, and advantages such as skilled labor, quality services, and infrastructure, along with lower operational costs compared to Lima. 

How does the paradigm shift towards carbon-neutralization plans align with Bosch Rexroth's sustainability goals?

We are proud to be among the few companies certified by the Ministry of Environment as 100% carbon-neutral, a milestone achieved in 2022 through an emissions offset system utilizing carbon credits to support reforestation projects. However, the current challenge in Peru revolves around the absence of national projects for issuing these offset credits, as state control has impeded private initiatives. 
This fact is a noteworthy differentiator for our company, even though it is not yet a direct customer demand. Nevertheless, a paradigm shift is underway, with initiatives gaining traction and major mining companies formally requesting their suppliers to submit carbon-neutralization plans. This approach is particularly relevant for larger mining companies, aligning with their internal sustainability goals.

What sets Bosch Rexroth apart from its competitors based on factual distinctions?

Our offerings extend beyond the quality of our products to the excellence of local services and implementing international standards. We excel in repair services, after-sales support, and project design, making a significant difference, coupled with our strong environmental commitment. Moreover, our technological expertise goes beyond Peru's borders. As a global company, we can consult and collaborate with colleagues from various countries and technology centers. This constant flow of communication enables us to stay at the forefront, swiftly and efficiently introducing new technologies to the Peruvian market.

What should we expect from Bosch Rexroth in the upcoming months?

In 2024, our primary focus will be to sustain our growth and explore new expansion areas. With eLION and HydraForce we have identified sectors with significant growth potential. Furthermore, plans to introduce additional services have been hindered by space limitations. The future expansion of our facilities aims to address this constraint, enabling us not only to meet current demand but also to offer enriching services, contributing to solidifying our market position. This strategic move reflects not only our ambition for continuous growth but also our dedication to adapting and effectively responding to the changing needs of our customers.

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