Can you update us on Interadi's activities in the last two years?

The most significant milestone for Interadi is that in 2025, we will celebrate 40 years since we began operations in 1985. First and foremost, we would like to express our gratitude and recognition to Eng. Rubén Ramírez De La O., the founder of INTERADI, who, through both mistakes and successes, always believed in the development of our products, many of which we still sell today. Together, we have faced difficult times, including devaluations, hyperinflation, border closures, raw material shortages, and more. But, with his guidance, trust in Mexico, and the dedication of the team that has worked with us for so many years, we are celebrating our first 40 years with great pride. We also want to thank our clients and suppliers for their trust and the synergies we've built over the years. We are proud to be a 100% Mexican company, and we continue to lead in several industries we serve, such as the concrete additives sector. In the paints, adhesives, and inks industries, we have expanded our product range, especially biocides with more sustainable molecules and excellent results.

This year, we will recertify under ISO 9001 and 14001. Regarding the US market, a key achievement is that we have been approved by the FDA, obtaining certification as a company by this institution, and we are currently in the same process with the EPA. On the operational side, we have increased our production capacity, and in 2024, our sales volume grew by 15% compared to 2023.

Can you discuss Interadi's growth in and out of Mexico?

Our facilities in Mexico City include offices, laboratories, and a production plant. We also have a network of distributors and subsidiaries in Monterrey, Guadalajara and Mérida. In South America, we have expanded our product offerings and have been gradually reaching new customers. 

We have seen considerable growth in Central America, exporting larger volumes, which is a major achievement for us. At the end of 2024, we began sending product samples to the United States, specifically to Texas. We are confident that, in 2025, we will gradually make inroads into this important market.

What opportunities exist in Mexico due to nearshoring?

The opportunities are clear. Mexico remains competitive in terms of costs, and we offer excellent quality products across all sectors, including petrochemicals. We have a great opportunity for growth, especially by leveraging the USMCA (T-MEC) and nearshoring with the US and Canada.

Can you discuss Interadi's approach to sustainability?

We have focused on automation and operational efficiency, not just in our production plant but also in our sales team. Our people are our most valuable asset. Everyone contributes to the growth of the company. We have become more efficient in order to remain competitive in the US. In Texas, we are entering the concrete additives market, selling to manufacturers. This is the first stage. The second stage will involve entering the paints and inks market, but we must do this gradually to ensure we consolidate these areas properly. We have developed an eco-friendly additive used in resins that significantly reduces VOC (volatile organic compounds) emissions in the final product. This product has been well received by our clients in Mexico, and we believe it can be highly beneficial in the US and Latin America as well.

‘Modo Responsible’ (Responsible Mode) is our sustainable initiative, promoting products with environmentally friendly production processes related to materials, water savings, paper use, energy conservation and more sustainable practices for our planet. Our goal for 2024 was to achieve a 4% reduction in electricity consumption and a 6% reduction in paper use. Thanks to everyone’s efforts, we reached an 8% reduction in electricity consumption and a 12% reduction in paper use. Most importantly, we are committed to continuing to develop products that are gentler on the environment, and we remain dedicated to investing in innovation to bring more sustainable products to market.

What are your main goals for next year?

Our main objectives for next year are to grow and expand our market share in terms of both sales and volume. We will continue to develop more products with new, sustainable molecules to solidify our position in the markets where we are present.