As discussed during APLA’s 39th Annual Meeting in Buenos Aires in November 2019, which ended with a keynote speech on innovation, one of the drivers of innovation is actually the challenges, limitations or restrictions that any particular industry faces. In the case of the petrochemicals and chemicals industry, these include the need to reduce carbon emissions as the planet heats up; the efforts to achieve a circular economy, following the failure of different stakeholders to deal with plastic waste; the use of renewable-based feedstock that can even capture carbon emissions; and the health, safety and environmental performance of their products, among others.